Practical relevance in consumer research
Year of publication: |
2024
|
---|---|
Authors: | Hoyer, Wayne D. ; Wan, Echo Wen ; Wilcox, Keith Todd |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 2, p. 428-438
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Bibliometrie | Bibliometrics | Theorie-Praxis-Verhältnis | Theory-practice divide |
-
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross, (2014)
-
Dziubaniuk, Olga, (2021)
-
Small sample properties of the Pareto/Negative binomial distribution model
Hoppe, Daniel, (2010)
- More ...
-
Research handbook on luxury branding
Morhart, Felicitas, (2020)
-
How traditional production shapes perceptions of product quality
Wilcox, Keith Todd, (2024)
-
"I made it work" : how using a self-assembled product increases task performance
Köcher, Sören, (2022)
- More ...