Farzin, Milad; Sadeghi, Marzieh; Kharkeshi, Fatemeh Yahyayi - In: Asian journal of economics and banking : AJEB 5 (2021) 2, pp. 136-157
had a significant positive effect on actual use behavior and word-of-mouth (WOM). WOM has also influenced actual use … behavior and mediated the relationship between M-banking adoption intention and actual use behavior. Research limitations … study contributes to the literature on M-banking services and actual use behavior. By appropriately focusing on M …