Extending UTAUT2 in M-banking adoption and actual use behavior : does WOM communication matter?
Year of publication: |
2021
|
---|---|
Authors: | Farzin, Milad ; Sadeghi, Marzieh ; Kharkeshi, Fatemeh Yahyayi ; Ruholahpur, Hedyeh ; Fattahi, Majid |
Published in: |
Asian journal of economics and banking : AJEB. - Bingley : Emerald Publishing Limited, ISSN 2633-7991, ZDB-ID 3062819-2. - Vol. 5.2021, 2, p. 136-157
|
Subject: | Mobile banking | WOM | UTAUT2 | Actual use behavior | M-banking adoption | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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