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Search: subject:"Ad Skipping Behavior"
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Ad Skipping Behavior
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Internet marketing
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Digital Video Recorder
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Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
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The competitive impact of targeted television advertisements using DVR technology
Ghosh, Bikram P.
;
Galbreth, Michael R.
;
Shang, Guangzhi
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 951-971
Persistent link: https://www.econbiz.de/10010221595
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