Understanding why consumers don't skip pre-roll video ads
Year of publication: |
July-September 2017
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Authors: | Campbell, Colin L. ; Thompson, Frauke Mattison ; Grimm, Pamela E. ; Robson, Karen |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 3, p. 411-423
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Subject: | Ad Skipping Behavior | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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