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Search: subject:"Advertisers"
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Advertisers
5
Advertising
5
Werbung
5
Addressable TV
2
Adoptionsfaktoren,Fernsehwerbung
2
Advertising effects
2
Internet marketing
2
Mass media
2
Online-Marketing
2
Special interest groups
2
Werbevermarkter
2
Werbewirkung
2
addressable TV
2
adoption factors
2
advertising marketers
2
regional advertisers
2
regionale Werbetreibende
2
televisionadvertising
2
Ad exchanges
1
Ad pacing
1
Ad pricing
1
Ad scheduling
1
Advertising industry
1
Asymmetric Bidders
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Business model
1
Business model innovation process
1
CORPORATE SOCIAL RESPONSIBILITY
1
Communication media
1
Digital supply chain
1
Digitalisierung
1
Digitization
1
Display advertising
1
Einführung
1
FINANCING OF SOCBL ADVERTISING
1
Freedom of expression
1
Full Inclusion
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Kemper, Anne Christin
2
Petrova, Maria
2
Reck, Lukas
2
Agrawal, Narendra
1
Brierley, Sean
1
Dutta, Shantanu
1
Jensen, Henrik
1
Najafi-Asadolahi, Sami
1
Powell, Helen
1
Smith, Stephen A.
1
Sund, Kristian J.
1
Xu, Zibin
1
Zhu, Yi
1
ПОТЕХИН А.М.
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Channel strategies and marketing mix in a connected world
1
Forschungsberichte des Fachbereichs Wirtschaftswissenschaften der Hochschule Düsseldorf
1
Forschungsberichte des Fachbereichs Wirtschaftswissenschaften der Hochschule Düsseldorf : Düsseldorf working papers in applied management and economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Economic Behavior & Organization
1
Journal of economic behavior & organization : JEBO
1
Journal of media business studies
1
ВЕСТНИК САРАТОВСКОГО ГОСУДАРСТВЕННОГО СОЦИАЛЬНО-ЭКОНОМИЧЕСКОГО УНИВЕРСИТЕТА
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ECONIS (ZBW)
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1
Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
Reck, Lukas
;
Kemper, Anne Christin
-
2022
possibility of geo-targeting makes advertising in national TV programs relevant for regional
advertisers
as well. Although German …. This exploratory study aims to answer the question of which factors influence regional
advertisers
' decision to use … optimize addressable TV marketing to regional
advertisers
. …
Persistent link: https://www.econbiz.de/10014374316
Saved in:
2
Addressable TV für regionale Werbetreibende : eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
Reck, Lukas
;
Kemper, Anne Christin
-
2022
possibility of geo-targeting makes advertising in national TV programs relevant for regional
advertisers
as well. Although German …. This exploratory study aims to answer the question of which factors influence regional
advertisers
' decision to use … optimize addressable TV marketing to regional
advertisers
. …
Persistent link: https://www.econbiz.de/10013411986
Saved in:
3
Adverse inclusion of asymmetric
advertisers
in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
4
Optimization of operational decisions in digital advertising : a literature review
Agrawal, Narendra
;
Najafi-Asadolahi, Sami
;
Smith, Stephen A.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 99-146)
.
2020
Persistent link: https://www.econbiz.de/10012146858
Saved in:
5
The journey of business model innovation in media agencies : towards a three-stage process model
Jensen, Henrik
;
Sund, Kristian J.
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 282-298
Persistent link: https://www.econbiz.de/10011889179
Saved in:
6
ОСНОВНЫЕ ИСТОЧНИКИ И СОВРЕМЕННЫЕ ПРОБЛЕМЫ ФИНАНСИРОВАНИЯ СОЦИАЛЬНОЙ РЕКЛАМЫ В РФ
ПОТЕХИН А.М.
- In:
ВЕСТНИК САРАТОВСКОГО …
(
2011
)
3
,
pp. 128-131
В представленной статье освещается круг актуальных проблем, связанных с финансированием, разработкой и проведением кампаний социальной рекламы в нашей стране....
Persistent link: https://www.econbiz.de/10011236068
Saved in:
7
Mass media and special interest groups
Petrova, Maria
- In:
Journal of Economic Behavior & Organization
84
(
2012
)
1
,
pp. 17-38
only on the preferences of media consumers but also on the preferences of
advertisers
or subsidizing groups. However …
Persistent link: https://www.econbiz.de/10010594621
Saved in:
8
Mass media and special interest groups
Petrova, Maria
- In:
Journal of economic behavior & organization : JEBO
84
(
2012
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009697939
Saved in:
9
The advertising handbook
Powell, Helen
(
contributor
)
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004933180
Saved in:
10
The advertising handbook
Brierley, Sean
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004778528
Saved in:
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