Adverse inclusion of asymmetric advertisers in position auctions
Year of publication: |
2023
|
---|---|
Authors: | Xu, Zibin ; Zhu, Yi ; Dutta, Shantanu |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 724-740
|
Subject: | Asymmetric Bidders | Full Inclusion | Generalized Second Price Auctions | Locally-Envy Free Equilibrium | Position Auctions | Specialized Advertisers | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Auktion | Auction | Werbung | Advertising |
-
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie, (2015)
-
The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett, (2013)
-
First-price auctions in online display advertising
Despotakis, Stylianos, (2021)
- More ...
-
The impact of technology transfer office characteristics on university invention disclosure
Xu, Zibin, (2011)
-
Personalization, Customer Data Aggregation, and The Role of List Price
Xu, Zibin, (2020)
-
Product Line Design under Preference Uncertainty using Aggregate Consumer Data
Xu, Zibin, (2018)
- More ...