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Search: subject:"Advertising Effectiveness"
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Subject
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Werbewirkung
154
Advertising effects
151
Advertising
139
Werbung
139
advertising effectiveness
108
Consumer behaviour
99
Konsumentenverhalten
99
Internet marketing
82
Online-Marketing
82
Advertising effectiveness
63
Marketing management
16
Marketingmanagement
16
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Fernsehwerbung
11
Television advertising
11
Emotion
10
Experiment
10
Advertising Effectiveness
9
Target group
9
Zielgruppe
9
Gender
8
Geschlecht
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenartikel
7
Perception
7
Search engine
7
Suchmaschine
7
Wahrnehmung
7
Children
6
Destination management
6
Destinationsmanagement
6
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Online availability
All
Undetermined
116
Free
43
Type of publication
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Article
177
Book / Working Paper
27
Other
1
Type of publication (narrower categories)
All
Article in journal
147
Aufsatz in Zeitschrift
147
Graue Literatur
9
Non-commercial literature
9
Article
7
Working Paper
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Thesis
1
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Language
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English
170
Undetermined
30
German
4
Spanish
1
Author
All
Hutter, Katharina
5
Ali, Mazhar
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Fesenmaier, Daniel R.
3
Franses, Philip Hans
3
Guitart, Ivan A.
3
Kim, Dong Hoo
3
Romaniuk, Jenni
3
Stienmetz, Jason L.
3
Vermeir, Iris
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Franses, Ph.H.B.F.
2
Grigaliunaite, Viktorija
2
Henningsen, Sina
2
Hernik, Joanna
2
Hervet, Guillaume
2
Heuke, Rebecca
2
Khabyuk, Olexiy
2
Khan, Mumtaz Muhammad
2
Kim, Kacy K.
2
Kiygi Calli, Kiygi Calli, M.
2
Kiygi Calli, M.
2
Lascu, Dana-Nicoleta
2
Latif, Muhammad Ijaz
2
Mai, Robert
2
Martín-Consuegra Navarro, D.
2
McNaught, Angela
2
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Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
All
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of internet marketing and advertising : IJIMA
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Consumer Policy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
MPRA Paper
2
Marketing intelligence & planning
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Quantitative Marketing and Economics
2
Quantitative marketing and economics : QME
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
Annals of marketing-mba
1
BRQ Business Research Quarterly
1
Business research quarterly : BRQ
1
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Source
All
ECONIS (ZBW)
164
RePEc
31
EconStor
8
BASE
2
Showing
1
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10
of
205
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1
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
6
The impact of brand equity on conversion behavior in the use of personal banking services: Case study of commercial banks in Vietnam
In:
Journal of Risk and Financial Management
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10013201030
Saved in:
7
The impact of brand equity on conversion behavior in the use of personal banking services : case study of commercial banks in Vietnam
Thi Thu Cuc Nguyen
- In:
Journal of risk and financial management : JRFM
14
(
2021
)
8
,
pp. 1-14
, competitive
advertising
effectiveness
and loyalty of customers act as intermediary factors. On that basis, the study makes a …
Persistent link: https://www.econbiz.de/10012626377
Saved in:
8
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
9
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
10
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
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