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  • Search: subject:"Advertising audience"
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Year of publication
Subject
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Advertising audience 2 Advertising 1 Advertising effects 1 Advertising response 1 Australia 1 Australien 1 Consumer behaviour 1 Ethnography 1 Ethnologie 1 Ethnology 1 Familie 1 Family 1 Family identity 1 Konsumentenverhalten 1 Reflexivity 1 Visual data 1 Werbewirkung 1 Werbung 1 big data 1 case study 1 data analytics 1 data commodities 1 data-based objects 1 social practices 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Aaltonen, Aleksi 1 Alaimo, Cristina 1 Jayasinghe, Laknath 1 Kallinikos, Jannis 1
Published in...
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Australasian marketing journal 1 Journal of management information systems : JMIS 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
The making of data commodities : data analytics as an embedded process
Aaltonen, Aleksi; Alaimo, Cristina; Kallinikos, Jannis - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 401-429
Persistent link: https://www.econbiz.de/10012624130
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Cover Image
Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Jayasinghe, Laknath - In: Australasian marketing journal 23 (2015) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10011419409
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