Video ethnography, researcher reflexivity, and constructions of advertising response in the Australian family living room
Year of publication: |
2015
|
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Authors: | Jayasinghe, Laknath |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 4, p. 267-276
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Subject: | Ethnography | Advertising response | Reflexivity | Visual data | Advertising audience | Family identity | Australien | Australia | Ethnologie | Ethnology | Werbung | Advertising | Werbewirkung | Advertising effects | Familie | Family | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2015.10.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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