Sesar, Vesna; Martinčević, Ivana; Hunjet, Anica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 248-263
impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and … ("influencer credibility" OR "source credibility" and "advertising disclosure") were used to collect data. The papers were reviewed … to determine how influencer credibility and advertising disclosure impact customer purchase behavior. Results indicate …