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Search: subject:"Affective country image"
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Brand image
3
Consumer behaviour
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Designation of origin
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Herkunftsbezeichnung
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Markenimage
3
Affective country image
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Cognitive country image
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Affective product evaluation
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Country image
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Investment image
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Kognition
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Partial least squares
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Product-Country Image
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South Africa
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Structural equation model
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Bian, Xuemei
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Izzularab, Aya Mohamed
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Lee, You-Kyung
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Ma, Lin
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International business review : the official journal of the European International Business Academy
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Journal of international trade & commerce
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Review of international business and strategy
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ECONIS (ZBW)
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The asymmetric dominance of cognitive versus
affective
country
image
in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Ma, Lin
;
Song, Zening
;
Bian, Xuemei
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013399557
Saved in:
2
The mediating role of investment image in the effect of country image on investment intention : an empirical study on Egypt
Izzularab, Aya Mohamed
;
Radwan, Farouk
;
Gad, Ramadan
; …
- In:
Review of international business and strategy
33
(
2023
)
3
,
pp. 493-516
Persistent link: https://www.econbiz.de/10014306164
Saved in:
3
Impacts of South African consumer cultural openness on country image and product-country image of South Korea
Lee, You-Kyung
;
Robb, Charles Arthur
- In:
Journal of international trade & commerce
17
(
2021
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013198544
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