Elgaaied, Leila - In: Journal of Consumer Marketing 29 (2012) 5, pp. 369-377
behavior by exploring the influence of anticipated guilt on recycling. Design/methodology/approach – A cluster analysis was … conducted among 276 French interviewees based on their current recycling behavior, anticipated guilt, environmental concern … increase of waste volume are not sufficient conditions to stimulate diligent recycling efforts. Anticipated guilt appears to …