The persuasiveness of guilt appeals over time : pathways to delayed compliance
Paolo Antonetti, Paul Baines, Shailendra Jain
| Year of publication: |
September 2018
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|---|---|
| Authors: | Antonetti, Paolo ; Baines, Paul ; Jain, Shailendra Pratap |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 14-25
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| Subject: | Guilt appeals | Persuasion | Guilt elicitation | Narrative transportation | Emotions | Anticipated guilt | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881973