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Search: subject:"Anwendung von Signal Detection Theory (SDT)"
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Anwendung von Signal Detection Theory (SDT)
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Innovation management
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Innovationsmanagement
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Innovationswettbewerb
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Marketing theory
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Marketingtheorie
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Signalling
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Technology competition
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Leenders, Mark A. A. M.
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Voermans, Corné A. M.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Beating the odds in the innovation arena: the role of market and technology signals classifications and noise
Leenders, Mark A. A. M.
;
Voermans, Corné A. M.
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 420-429
Persistent link: https://www.econbiz.de/10003469131
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