Slevitch, Lisa; Mathe, Kimberly; Karpova, Elena; … - In: International Journal of Contemporary Hospitality Management 25 (2013) 6, pp. 802-822
Purpose – The purpose of this paper is to address issues of performance optimization through accounting for asymmetric responses of customer satisfaction to different types of product or service attributes: core, facilitating and “green” (eco‐friendly). The primary research inquiry was...