Pradeep Paraman; Sanmugam Annamalah; Vlachos, Peter; … - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-27
The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention has...