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Industrial marketing management : the international journal for industrial and high-tech firms
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Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.
;
Huhtala, Juho-Petteri
;
Yousefi, Zeinab R.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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