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Search: subject:"B2B service"
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B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
E-commerce
3
Electronic Commerce
3
B2B service quality
2
Beziehungsmarketing
2
Brand management
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Kundenzufriedenheit
2
Markenführung
2
Relationship marketing
2
Service industry
2
Service quality
2
Services marketing
2
B2B branding
1
B2B satisfaction
1
B2B service
1
B2B service brands
1
B2B service innovation
1
B2B service relationships
1
Betriebliche Wertschöpfung
1
Brand
1
Brand architecture
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand value
1
Branding strategy
1
Business services
1
Consumer behaviour
1
Corporate brand
1
Corporate image
1
Corporate reputation
1
Customer integration
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English
6
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Chennamaneni, Pavan Rao
1
Coughlan, Joseph
1
Ellis-Chadwick, Fiona
1
Guenther, Miriam
1
Guenther, Peter
1
Haahtela, Kari
1
Kennedy, Aileen
1
Liljander, Veronica
1
Mariadoss, Babu John
1
Pai, Peiyu
1
Pomirleanu, Nadia
1
Prestini, Stefano
1
Sarasvuo, Sonja
1
Tsai, Hsien-Tung
1
Tuan, Annamaria
1
Visentin, Marco
1
Vize, Róisín
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Zhong, Jun-Yu
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Industrial marketing management : the international journal for industrial and high-tech firms
5
European journal of marketing
1
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ECONIS (ZBW)
6
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Enhancing IT industry employees' service innovation performance : antecedents and outcomes of service innovation engagement
Pai, Peiyu
;
Tsai, Hsien-Tung
;
Zhong, Jun-Yu
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2455-2483
Persistent link: https://www.econbiz.de/10013457359
Saved in:
3
Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco
;
Tuan, Annamaria
;
Prestini, Stefano
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 28-40
Persistent link: https://www.econbiz.de/10013206344
Saved in:
4
The value of branding for
B
2
B
service
firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
5
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
6
Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín
;
Coughlan, Joseph
;
Kennedy, Aileen
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
Saved in:
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