Phyo Min Tun; Nantha, Cherisa; Srivallop, Atikom; … - In: Thailand and the world economy 42 (2024) 2, pp. 104-121
This paper aims to examine the roles of system and social perspectives for trust building in the mobile banking context … perspectives that influence trust and might be a barrier to mobile banking adoption in Myanmar. Also, the findings of this research …-social strategy to boost the confidence of customers about mobile banking and fulfill the knowledge gap regarding system and social …