Evgeniou, Theodoros; Boussios, Constantinos; Zacharia, … - In: Marketing Science 24 (2005) 3, pp. 415-429
We introduce methods from statistical learning theory to the field of conjoint analysis for preference modeling. We present a method for estimating preference models that can be highly nonlinear and robust to noise. Like recently developed polyhedral methods for conjoint analysis, our method is...