Massively Categorical Variables: Revealing the Information in Zip Codes
Year of publication: |
2003
|
---|---|
Authors: | Steenburgh, Thomas J. ; Ainslie, Andrew ; Engebretson, Peder Hans |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 22.2003, 1, p. 40-57
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | direct marketing | categorical variables | hierarchical bayes analysis | variance components | decision theory |
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