Kuthambalayan, Thyagaraj S.; Mehta, Peeyush; Shanker, Kripa - In: European Journal of Operational Research 237 (2014) 2, pp. 617-627
In this research, we integrate the issues related to operations and marketing strategy of firms characterized by large product variety, short lead times, and demand variability in an assemble-to-order environment. The operations decisions are the inventory level of components and semi-finished...