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  • Search: subject:"Beziehungsmanagement"
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Year of publication
Subject
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Relationship marketing 25,535 Beziehungsmarketing 25,529 Consumer behaviour 8,991 Konsumentenverhalten 8,991 Kundenzufriedenheit 5,453 Customer satisfaction 5,451 Service quality 3,949 Dienstleistungsqualität 3,948 Brand management 2,583 Markenführung 2,583 Deutschland 2,341 Lieferantenmanagement 2,315 Supplier relationship management 2,315 Germany 2,314 Theory 2,281 Theorie 2,279 Social Web 2,065 Social web 2,065 Markenimage 1,901 Marketingmanagement 1,899 Brand image 1,898 Marketing management 1,877 Electronic Commerce 1,744 E-commerce 1,668 Online-Marketing 1,602 Internet marketing 1,583 Kundenwert 1,505 Customer integration 1,483 Kundenintegration 1,483 Customer value 1,471 Vertrauen 1,426 Confidence 1,405 Einzelhandel 1,352 Retail trade 1,339 Brand 1,285 Markenartikel 1,269 Online retailing 1,265 Online-Handel 1,265 Beziehungsmanagement 1,245 Kundenmanagement 1,193
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Online availability
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Undetermined 8,858 Free 3,402
Type of publication
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Article 18,761 Book / Working Paper 7,647 Journal 30
Type of publication (narrower categories)
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Article in journal 15,271 Aufsatz in Zeitschrift 15,271 Aufsatz im Buch 3,392 Book section 3,392 Hochschulschrift 1,588 Thesis 1,269 Graue Literatur 1,072 Non-commercial literature 1,072 Arbeitspapier 662 Working Paper 662 Collection of articles of several authors 569 Sammelwerk 569 Case study 466 Fallstudie 466 Aufsatzsammlung 400 Ratgeber 238 Guidebook 220 Bibliografie enthalten 166 Bibliography included 166 Lehrbuch 150 Conference paper 140 Konferenzbeitrag 140 Textbook 135 Dissertation u.a. Prüfungsschriften 115 Konferenzschrift 113 Handbook 107 Handbuch 107 Conference proceedings 75 Collection of articles written by one author 54 Sammlung 54 Reprint 47 Glossar enthalten 24 Glossary included 24 Interview 24 Bibliografie 20 Festschrift 20 Systematic review 19 Übersichtsarbeit 19 Amtsdruckschrift 15 Fallstudiensammlung 15
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Language
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English 20,800 German 5,596 Undetermined 41 French 30 Polish 15 Italian 12 Czech 6 Swedish 4 Dutch 3 Romanian 3 Spanish 3 Multiple languages 2 Danish 1 Russian 1
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Author
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Bruhn, Manfred 124 Homburg, Christian 111 Kumar, V. 80 Huber, Frank 56 Verhoef, Peter C. 55 Han, Heesup 54 Bauer, Hans H. 51 Hollebeek, Linda D. 51 Herrmann, Andreas 50 Stauss, Bernd 48 Piller, Frank T. 46 Krafft, Manfred 43 Palmatier, Robert W. 40 Mattila, Anna S. 38 Gil Saura, Irene 37 Hippner, Hajo 34 Stock-Homburg, Ruth 34 Smith, Alan D. 33 Eggert, Andreas 32 Prentice, Catherine 32 Svensson, Göran 32 Thaichon, Park 32 Van den Poel, Dirk 32 Wiedmann, Klaus-Peter 32 Wilde, Klaus D. 32 Grönroos, Christian 31 Mittal, Vikas 31 Neslin, Scott A. 31 Kleinaltenkamp, Michael 30 Reichwald, Ralf 30 Reinartz, Werner J. 30 Sheth, Jagdish N. 30 Belz, Christian 29 Georgi, Dominik 29 Loureiro, Sandra Maria Correia 29 Töpfer, Armin 29 Evanschitzky, Heiner 28 Grewal, Dhruv 28 Matzler, Kurt 28 Payne, Adrian 28
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Institution
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Springer Fachmedien Wiesbaden 73 IGI Global 17 American Marketing Association 10 National Bureau of Economic Research 10 Books on Demand GmbH <Norderstedt> 8 Fördergesellschaft Marketing an der Universität Augsburg 7 Haufe-Lexware GmbH & Co. KG 7 Universität St. Gallen 7 Verlag Dr. Kovač 7 Harvard Graduate School of Business Administration 6 Verlag Franz Vahlen 6 AMACOM 5 Information Resources Management Association 5 Logos Verlag Berlin 5 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 5 Springer-Verlag GmbH 5 Universität Mannheim 5 Edward Elgar Publishing 4 Eric Cuvillier <Firma> 4 Erich-Schmidt-Verlag 4 Fachhochschule Reutlingen / European School of Business 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 NetLibrary, Inc 4 Nomos Verlagsgesellschaft 4 Shaker Verlag 4 Technische Universität Dresden 4 W. Kohlhammer GmbH 4 Wiley-VCH 4 De Gruyter Oldenbourg 3 Erasmus Research Institute of Management 3 Forschungsinstitut für Absatz und Handel <Sankt Gallen> 3 Friedrich-Schiller-Universität Jena 3 Institut Arbeit und Technik 3 Institut für Marktorientierte Unternehmensführung Mannheim 3 RWTH Aachen 3 Svenska Handelshögskolan <Helsinki> 3 Thüringen / Landesregierung 3 USA / General Accounting Office 3 Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature 3 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 3
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Published in...
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Journal of business research : JBR 648 Journal of retailing and consumer services 587 Industrial marketing management : the international journal for industrial and high-tech firms 407 International journal of hospitality management 299 SpringerLink / Bücher 298 The journal of services marketing 225 The journal of business & industrial marketing 211 The service industries journal 187 Journal of strategic marketing 172 Journal of the Academy of Marketing Science 171 International journal of electronic customer relationship management : IJECRM 143 Journal of marketing 124 International journal of contemporary hospitality management 120 Journal of travel and tourism marketing 118 Journal of service research : JSR 117 Journal of hospitality marketing & management 116 Tourism management : research, policies, practice 115 Journal of service management 111 The journal of product & brand management 110 Asia Pacific journal of marketing and logistics 107 Journal of retailing 107 The journal of brand management : an international journal 107 Gabler Edition Wissenschaft 105 Marketing intelligence & planning 105 Cogent business & management 102 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 102 Psychology & marketing 102 European journal of marketing : EJM 95 Services marketing quarterly 94 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 86 The international journal of bank marketing : IJBM 85 Journal of marketing management : MM 82 Service business 80 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 78 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 76 The international review of retail, distribution and consumer research 75 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 74 Springer eBook Collection / Business and Economics 72 Journal of financial services marketing : JFSM 70 Business horizons 69
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Source
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ECONIS (ZBW) 25,865 USB Cologne (EcoSocSci) 560 USB Cologne (business full texts) 9 BASE 4
Showing 51 - 60 of 26,438
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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna; Metsola, Jaakko; Salin, Lotta; … - In: Industrial marketing management : the international … 119 (2024), pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
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Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.; Ivens, Björn Sven; Kutschma, … - In: Industrial marketing management : the international … 119 (2024), pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine; Glebova, Ekaterina - In: Athens journal of business & economics : AJBE 10 (2024) 3, pp. 183-216
Persistent link: https://www.econbiz.de/10014555825
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd; Becker, Larissa - In: Journal of business research : JBR 181 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
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Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina; Postel, Lea; Schumann, Jan Hendrik - In: Journal of business research : JBR 181 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
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Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.; Maglaras, George - In: The international review of retail, distribution and … 34 (2024) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
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From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
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Customers, markets, and five archetypical value creation logics : a review of demand-side research in strategic management
Schmidt, Jens; Priem, Richard; Zanella, Paola - In: Journal of management 50 (2024) 6, pp. 2309-2342
Persistent link: https://www.econbiz.de/10014578609
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