Miotto, Ana Paula; Parente, Juracy Gomes - In: International Journal of Retail & Distribution Management 43 (2015) 3, pp. 242-260
Big Middle Theory model developed by Levy et al . (2005). Design/methodology/approach – Structured observations and … the four types of retail segments (Big Middle, Low price, Innovative, and in Trouble) proposed by the Big Middle model … extension of the Big Middle model is suggested to depict the existing retail formats in emerging markets, offering therefore a …