Search Results - subject:"Bilinguals"

Did you mean: subject:"bilingual" (82 results)

How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness

Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36

Persistent link: https://www.econbiz.de/10011699759

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135

Persistent link: https://www.econbiz.de/10011645533

The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes

Alvarez, Cecilia M. O.; Taylor, Kimberly A.; Gomez, Carolina - In: Journal of business research : JBR 72 (2017), pp. 158-167

Persistent link: https://www.econbiz.de/10011645556

Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals

Alvarez, Cecilia M. O.; Uribe, Rodrigo; De-La-Torre, … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 975-993

Persistent link: https://www.econbiz.de/10011859177

Instruction for English Language Learners in the Social Studies Classroom: A Meta-synthesis

Yoder, Paul J.; Kibler, Amanda; van Hover, Stephanie - In: Social Studies Research and Practice 11 (2016) 1, pp. 20-39

Using the systematic search and coding procedures of a meta-synthesis, this paper reviews the extant literature on English language learners (ELLs) in the social studies classroom. The 15 studies making up the corpus adhere to both topical and methodological criteria. The Language-Content-Task...

Persistent link: https://www.econbiz.de/10015027499

“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal

Puntoni, Puntoni, S. - Erasmus Research Institute of Management (ERIM), … - 2006

emotions of bilinguals, a series of experiments shows that bilingual consumers report greater perceived emotional intensity for …

Persistent link: https://www.econbiz.de/10010731077