Search Results - subject:"Binge watching"

Binge-watching during the pandemic : an empirical study in India

Padmanabhan N. S.; Francis, Minu Mary; Luiz, Shirley Rita - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10013535757

Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa

Tengeh, Robertson Khan; Udoakpan, Nokuphiwa - In: Management dynamics in the knowledge economy 9 (2021) 2/32, pp. 257-277

Persistent link: https://www.econbiz.de/10012596793

Impacts of binge-watching on Netflix during the COVID-19 pandemic

Rahman, Kazi Turin; Arif, Md. Zahir Uddin - In: South Asian journal of marketing 2 (2021) 1, pp. 97-112

Purpose - The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 … study investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching … indicate that most of the respondents use smartphones for binge-watching on Netflix. Moreover, they have expressed that a wide …

Persistent link: https://www.econbiz.de/10013341313

What drives binge-watching? An economic theory and analysis of impact factors

Gänßle, Sophia; Kunz-Kaltenhaeuser, Philipp - 2020

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching …" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We … influences marginal utility. Moreover, binge-watching is not specific to online streaming services (video-on-demand), but modern …

Persistent link: https://www.econbiz.de/10012201826

What drives binge-watching? : an economic theory and analysis of impact factors

Gänßle, Sophia; Kunz-Kaltenhäuser, Philipp - 2020

Persistent link: https://www.econbiz.de/10012199866

To resist or to purchase : the causal mechanism of binge-watching and program purchase

Song, Lianlian; Zhang, Qiuxiang; Hu, Baixue; Mou, Jian - In: Journal of retailing and consumer services 68 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013366326

Video on-demand platforms : a preliminary study on preferences and prospective binge behaviour

Ketan, Işıl; Dreyer, Alexander; Zamantılı Nayır, Dilek - In: Digital challenges and strategies in a pandemic world, (pp. 33-51). 2022

Persistent link: https://www.econbiz.de/10013361469

Investigating consumer binge-watching behavior : a valence framework perspective

Song, Lianlian; Hu, Baixue; Mou, Jian - In: Journal of retailing and consumer services 62 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012648841

The interrupted world : surrealist disruption and altered escapes from reality

Jones, Scott; Cronin, James; Piacentini, Maria - In: Marketing theory 20 (2020) 4, pp. 459-480

Persistent link: https://www.econbiz.de/10012390999

The effect of binge-watching on the subscription of video on demand : results from randomized experiments

Matos, Miguel Godinho de; Ferreira, Pedro - In: Information systems research : ISR 31 (2020) 4, pp. 1337-1360

Persistent link: https://www.econbiz.de/10012493811