The effect of binge-watching on the subscription of video on demand : results from randomized experiments
Miguel Godinho de Matos, Pedro Ferreira
| Year of publication: |
2020
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|---|---|
| Authors: | Matos, Miguel Godinho de ; Ferreira, Pedro |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 4, p. 1337-1360
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| Subject: | binge-watching | subscription video on demand | recommendation reminders | randomized experiment | content | Experiment | Konsumentenverhalten | Consumer behaviour | Nachfrage | Demand | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0948 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493811