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Search: subject:"Bollywood"
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Bollywood
34
Film industry
22
Filmwirtschaft
22
India
21
Indien
17
Film
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Kino
4
Markenführung
4
Movie theatre
4
Product Placement
4
Advertising effects
3
Bollywood movies
3
Erfolgsfaktor
3
Forecasting model
3
Globalisierung
3
Hollywood
3
Product placement
3
Prognoseverfahren
3
Social Web
3
Social web
3
Success factor
3
Werbewirkung
3
Artificial intelligence
2
Brand
2
Brand Placement
2
Brand placement
2
Copyright law
2
Creative industries
2
Cultural sector
2
Emotion
2
Gender
2
Großbritannien
2
Immaterialgüterrechte
2
Intellectual property rights
2
Internet marketing
2
Kreativsektor
2
Kultursektor
2
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Undetermined
22
Free
4
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Article
26
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12
Other
1
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Article in journal
18
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18
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2
Collection of articles of several authors
2
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2
research-article
2
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1
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1
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1
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1
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1
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1
review-article
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Language
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English
33
Undetermined
5
German
1
Author
All
Arasu Balasubramaniam, Senthil
2
Dudrah, Rajinder Kumar
2
Dutta, Kirti
2
Gupta, Samrat
2
Jones, Geoffrey
2
Josiam, Bharath M.
2
Kinley, Tammy R.
2
Natarajan, Thamaraiselvan
2
Sheth, Sudev
2
Spencer, Morgan
2
Stephen, Gladys
2
Tiwari, Amit Anand
2
Verma, Garima
2
Verma, Hemraj
2
Agarwal, Ruchi
1
Bhattacharjee, Biplab
1
Bhaumika, Someśvara
1
Bhowmik, Someswar
1
Brunet, Johanne
1
Chavadi, Chandan Andanesh
1
Chowdhury, Shovan
1
Dass, Sumanjit
1
Date, Hema
1
Deodhar, Swanand J.
1
Dewani, Prem Prakash
1
Dixit, Sushil Kumar
1
Donthu, Naveen
1
Dutta, Anirban
1
Frank, Sybille
1
Glantz, Stanton A. Ph.D.
1
Gokhale, Shruti Vinayak
1
Gupta, Manjul
1
Inbaraj, J. Daniel
1
Jain, Gaurav
1
Jeesha, Krishnan
1
Jublee, Daniel Inbaraj
1
Kabra, Shradha
1
Kavoori, Anandam P.
1
Krauß, Florian
1
Krämer, Lucia
1
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Center for Tobacco Control Research and Education, UC San Francisco
1
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
1
International Institute of Social and Economic Sciences
1
Published in...
All
Arts and the market : AAM
1
Australasian marketing journal
1
Business history review
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
DRUID Working Papers
1
India Quarterly: A Journal of International Affairs
1
Information economics and policy : IEP
1
International Journal of Smart Education and Urban Society (IJSEUS)
1
International Journal of Sustainable Development
1
International journal of arts management
1
International journal of business information systems : IJBIS
1
Journal for global business advancement : JGBA
1
Journal of Indian Business Research
1
Journal of International Trade Law and Policy
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Law and development review
1
Marketing intelligence & planning
1
Proceedings of International Academic Conferences
1
Strategic Direction
1
The journal of prediction markets
1
The review of socionetwork strategies
1
University of California at San Francisco, Center for Tobacco Control Research and Education
1
Vision : the journal of business perspective
1
Working papers / Harvard Business School, Division of Research
1
World review of entrepreneurship, management and sustainable development
1
Zeitschrift für Tourismuswissenschaft
1
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Source
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ECONIS (ZBW)
24
RePEc
5
Other ZBW resources
5
USB Cologne (EcoSocSci)
4
BASE
1
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1
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
2
Bollywood
, skin color and sexism : the role of the film industry in emboldening and contesting stereotypes in India after independence
Sheth, Sudev
;
Jones, Geoffrey
;
Spencer, Morgan
-
2021
Persistent link: https://www.econbiz.de/10012511884
Saved in:
3
Bollywood
influence on clothing selection of Indian consumers
Kinley, Tammy R.
;
Pookulangara, Sanjukta A.
;
Josiam, …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 390-403
Persistent link: https://www.econbiz.de/10014373495
Saved in:
4
Media bias and
Bollywood
: an untold story
Jain, Gaurav
;
Suman, Snehanshu
;
Gupta, Samrat
;
Tiwari, …
- In:
Causes and symptoms of socio-cultural polarization : …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013184070
Saved in:
5
An analysis of celebrity repositioning through reality television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
6
The making of box-office collection : qualitative insights from
Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
7
Is there a method to madness? : predicting success of
Bollywood
movies
Sumod S D
;
Premkumar, Prashant
;
Jeesha, Krishnan
; …
- In:
The journal of prediction markets
15
(
2021
)
2
,
pp. 31-52
Persistent link: https://www.econbiz.de/10013162170
Saved in:
8
Emboldening and contesting gender and skin color stereotypes in the film industry in India, 1947-1991
Sheth, Sudev
;
Jones, Geoffrey
;
Spencer, Morgan
- In:
Business history review
95
(
2021
)
3
,
pp. 483-515
Persistent link: https://www.econbiz.de/10012705107
Saved in:
9
A hybrid ensemble machine learning model to predict success of
Bollywood
movies
Verma, Garima
;
Verma, Hemraj
;
Dixit, Sushil Kumar
- In:
World review of entrepreneurship, management and …
17
(
2021
)
2/3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012515249
Saved in:
10
Box office collection of sequel movies : exploring brand extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
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