Bollywood influence on clothing selection of Indian consumers
Year of publication: |
2023
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Authors: | Kinley, Tammy R. ; Pookulangara, Sanjukta A. ; Josiam, Bharath M. ; Spears, Dan ; Dutta, Kirti |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 4, p. 390-403
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Subject: | Bollywood | clothing selection | consumer behavior | fashion involvement | Indian films | Bekleidungsindustrie | Clothing industry | Indien | India | Filmwirtschaft | Film industry | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing |
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