Almohaimmeed, Bader - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 695-703
experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … experience based on 12 items. Using IBM SPSS AMOS, the study revealed that three dimensions of brand experience (sensory …, emotional, and behavioural) were significantly related to customer satisfaction and eWOM. Intellectual brand experience …