Brand destination loyalty : the antecedents of destination brand experience
Year of publication: |
2024
|
---|---|
Authors: | Rini, Endang Sulistya ; Rombe, Elimawaty ; Tarigan, Miska Irani |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2320992, p. 1-15
|
Subject: | Brand destination loyalty | destination brand experience | attraction | expression | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Bangladesch | Bangladesh |
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