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Search: subject:"Brand Management"
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Subject
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Brand management
17,576
Markenführung
17,110
Consumer behaviour
7,475
Konsumentenverhalten
7,430
Markenimage
7,142
Brand image
7,054
Markenartikel
5,272
Brand
5,271
Relationship marketing
2,568
Beziehungsmarketing
2,565
Markenpolitik
2,197
Social Web
1,786
Social web
1,784
Online-Marketing
1,599
Internet marketing
1,580
Marketingmanagement
1,397
Marketing management
1,393
Deutschland
1,168
Werbewirkung
1,145
Advertising effects
1,135
Germany
1,113
Marketing
890
Luxury goods
882
Luxusgüter
879
Werbung
757
Advertising
747
Einzelhandel
689
Retail trade
677
Brand loyalty
670
Theorie
663
Theory
663
Corporate reputation
661
Firmenimage
661
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
623
Handelsmarke
597
USA
597
Emotion
596
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Undetermined
7,455
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2,408
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Article
13,247
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5,535
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38
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4
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Article in journal
10,255
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752
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Graue Literatur
500
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Case study
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454
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Sammelwerk
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Aufsatzsammlung
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307
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306
research-article
227
Dissertation u.a. Prüfungsschriften
132
Conference paper
121
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121
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106
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100
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96
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94
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88
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75
Conference proceedings
55
review
53
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51
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51
non-article
51
conceptual-paper
46
review-article
46
Handbook
39
Handbuch
39
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27
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26
viewpoint
20
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English
15,134
German
3,460
Undetermined
192
French
31
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13
Polish
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5
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4
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3
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2
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1
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Author
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Esch, Franz-Rudolf
127
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
46
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Völckner, Franziska
28
Guzman, Francisco
27
King, Ceridwyn
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
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Published in...
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Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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Source
All
ECONIS (ZBW)
17,550
USB Cologne (EcoSocSci)
657
Other ZBW resources
474
RePEc
107
EconStor
18
BASE
17
ArchiDok
1
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18821
Differentiate or die : survival in our era of killer competition
Trout, Jack
;
Rivkin, Steve
Persistent link: https://www.econbiz.de/10004594575
Saved in:
18822
Foundations of marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
Persistent link: https://www.econbiz.de/10013467585
Saved in:
18823
Materialien zu den Grundlagen des Marketing
Meyer, Paul W.
Persistent link: https://www.econbiz.de/10004042916
Saved in:
18824
Internationales Corporate-
Brand-Management
: das Beispiel Henkel ; [Fallstudie]
Swoboda, Bernhard
;
Giersch, Judith
;
Primosch, Ernst
Persistent link: https://www.econbiz.de/10008757032
Saved in:
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