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Beziehungsmarketing
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Brand attachment and brand personality
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Brand image
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Ali, Nurmahmud
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Kaushal, Vikrant
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Corporate reputation review : an international journal
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University reputation,
brand
attachment
and
brand
personality
as antecedents of student loyalty : a study in higher education context
Kaushal, Vikrant
;
Ali, Nurmahmud
- In:
Corporate reputation review : an international journal
23
(
2020
)
4
,
pp. 254-266
Persistent link: https://www.econbiz.de/10012404595
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