University reputation, brand attachment and brand personality as antecedents of student loyalty : a study in higher education context
Vikrant Kaushal, Nurmahmud Ali
| Year of publication: |
2020
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|---|---|
| Authors: | Kaushal, Vikrant ; Ali, Nurmahmud |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 4, p. 254-266
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| Subject: | University reputation | Brand attachment and brand personality | Satisfaction | Student loyalty | Hochschule | Higher education institution | Markenimage | Brand image | Studierende | Students | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Reputation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00084-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012404595