Search Results - subject:"Brand bond"

It takes two to tango : young Chinese consumers' perspectives on global smartphone brands

Yu, Hong Yan; Yang, Deli; Yoder, Carol; Sonmez, Mahmut - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 558-576

Persistent link: https://www.econbiz.de/10014381046

Brand religiosity aura and brand loyalty in Indonesia Islamic banking

Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372

Persistent link: https://www.econbiz.de/10011812841

Brand religiosity aura and brand loyalty in Indonesia Islamic banking

Wahyuni, Sri; Fitriani, Nani - In: Journal of Islamic Marketing 8 (2017) 3, pp. 361-372

Purpose Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly … brand bond relationship. The study found brand religiosity aura as a valuable determinant in the marketing strategies for …

Persistent link: https://www.econbiz.de/10014878722

Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure

Gambetti, Rossella C.; Graffigna, Guendalina - In: Marketing theory 15 (2015) 2, pp. 155-178

Persistent link: https://www.econbiz.de/10011494449