Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Year of publication: |
2017
|
---|---|
Authors: | Sri Wahyuni ; Fitriani, Nani |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 3, p. 361-372
|
Subject: | Islamic market segmentation | Islamic marketing | Brand loyalty | The muslim consumer | Brand personality | Brand religiosity aura | Brand bond | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Islam | Markenartikel | Brand | Islamisch | Islamic | Religion | Islamische Staaten | Islamic countries | Islamisches Finanzsystem | Islamic finance | Indonesien | Indonesia | Markentreue |
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