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Search: subject:"Brand co-creation"
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Brand management
41
Markenführung
40
Brand co-creation
39
Customer integration
27
Kundenintegration
27
Brand image
23
Markenimage
22
Beziehungsmarketing
21
Relationship marketing
21
Brand
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenartikel
19
Social Web
14
Social web
14
Internet marketing
11
Online-Marketing
11
Marketing management
8
Marketingmanagement
8
brand co-creation
8
Brand communities
6
Social media
6
Brand engagement
5
Betriebliche Wertschöpfung
4
Brand loyalty
4
Value creation
4
Brand meaning
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Service-Dominant Logic
3
Stakeholder
3
Anti-Branding
2
Behavioral branding
2
Big event
2
Brand Co-Creation
2
Brand governance
2
Brand hijacking
2
Brand identity
2
Brand interactivity
2
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Online availability
All
Undetermined
47
Free
3
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Article
55
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Article in journal
43
Aufsatz in Zeitschrift
43
research-article
8
conceptual-paper
4
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English
53
German
2
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Kennedy, Eric
4
France, Cassandra
3
Grace, Debra
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Bilgram, Volker
2
Cova, Bernard
2
Füller, Johann
2
Guzman, Francisco
2
Jones, Richard Gyrd
2
Kristal, Samuel
2
Le Quynh Hoa
2
Loureiro, Sandra Maria Correia
2
Manarioti, Agapi
2
Merrilees, Bill
2
Miller, Dale
2
Paranque, Bernard
2
Shao, Wei
2
Siano, Alfonso
2
Soon, Ian
2
Stiehler, Beate Elizabeth
2
Veloutsou, Cleopatra
2
Vollero, Agostino
2
Abbasi, Amir Zaib
1
Abratt, Russell
1
Andreini, Daniela
1
Babalou, Vahideh
1
Banerjee, Saikat
1
Bange, Saara
1
Bertolini, Alessandra
1
Black, Iain
1
Boltz, Dirk-Mario
1
Bozkurt, Sıddık
1
Brodie, Roderick J.
1
Burgess, Jacqueline
1
Cai, Gangwei
1
Carlini, Joan
1
Chang, Aihwa
1
Chi, Xiaoting
1
Confetto, Maria Giovanna
1
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The journal of product & brand management
9
Journal of business research : JBR
7
Journal of Product & Brand Management
6
The journal of brand management : an international journal
5
Marketing intelligence & planning
3
Transfer : Zeitschrift für Kommunikation und Markenmanagement
3
Journal of media business studies
2
Marketing Intelligence & Planning
2
Benchmarking : an international journal
1
Consumer Behavior in Tourism and Hospitality
1
European Journal of Marketing
1
European journal of marketing
1
International journal of hospitality management
1
International journal of management practice : IJMP
1
Journal of Place Management and Development
1
Journal of Trade Science
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
The journal of asset management
1
Tourism management perspectives : TMP
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
43
Other ZBW resources
12
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1
Redefining brand hijacking from a non-collaborative
brand
co-creation
perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
Promoting university brand through student co-creation behaviors : the role of online brand posts
Vo Thanh Thu
;
Le Quynh Hoa
;
Linh Nguyen Khanh Duong
- In:
Journal of Trade Science
12
(
2024
)
1
,
pp. 60-79
foster engagement in
brand
co-creation
behaviors, especially in the higher education sector. The study further explores the …
Persistent link: https://www.econbiz.de/10014554129
Saved in:
3
Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
Saved in:
4
Social first? : not always! :
brand
co-creation
through regional marketing at Deutsche Telekom
Weretecki, Patrick
;
Kristal, Samuel
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
1
,
pp. 67-71
Persistent link: https://www.econbiz.de/10014560709
Saved in:
5
Investigation into the festival
brand
co-creation
mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
SDL/ELM-informed
brand
co-creation
and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
8
Role and perspective of suppliers in
brand
co-creation
: an exploratory study
Sarkar, Sanmitra
;
Banerjee, Saikat
- In:
Benchmarking : an international journal
30
(
2023
)
7
,
pp. 2330-2350
Persistent link: https://www.econbiz.de/10014338600
Saved in:
9
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
10
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
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