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Search: subject:"Brand concept maps"
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Brand concept maps
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Brand Concept Maps
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Messung
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celebrity associations
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Decker, Reinhold
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Global business review
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ECONIS (ZBW)
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Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
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2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
A mechanism for aggregating association network data : an application to
brand
concept
maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
5
The benefits of computer-based brand concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
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