A mechanism for aggregating association network data : an application to brand concept maps
Daniel Böger, Pascal Kottemann, Martin Meißner, Reinhold Decker
| Year of publication: |
October 2017
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|---|---|
| Authors: | Böger, Daniel ; Kottemann, Pascal ; Meißner, Martin ; Decker, Reinhold |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 90-106
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| Subject: | Aggregation mechanism | Association network | Brand concept maps | Brand equity | Brand image | Markenimage | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.05.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745158