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Search: subject:"Brand congruence"
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Consumer behaviour
21
Konsumentenverhalten
21
Brand image
18
Markenimage
18
Brand management
16
Markenführung
16
Brand
8
Markenartikel
8
Internet marketing
6
Online-Marketing
6
brand congruence
6
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand congruence
4
Relationship marketing
4
Social Web
4
Social web
4
self-brand congruence
4
Advertising effects
3
Personality psychology
3
Persönlichkeitspsychologie
3
Self-brand congruence
3
Werbewirkung
3
Advertising
2
Brand identification
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Gastronomie
2
Kognition
2
Kundenzufriedenheit
2
Restaurant industry
2
SNS
2
Sales force outcomes
2
Salesperson performance
2
Sportmarketing
2
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English
23
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Ansell, Jonathan
1
Arora, Nilesh
1
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Blasche, Juliana
1
Bolman Pullins, Ellen
1
Calabuig Moreno, Ferran
1
Cooke, Angelica
1
Crespo-Hervás, Josep
1
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1
Dhun
1
Dunnett, Susan
1
Dwivedi, Abhishek
1
Fan, Yulan
1
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1
Gammoh, Bashar
1
Gill, Tripat
1
Gonc̦alves, Helena Martins
1
Hallmann, Kirstin
1
Hanks, Lydia
1
Hill, Brad
1
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1
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1
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1
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1
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1
Ketelaar, Paul Edwin
1
Khanna, Monica
1
Kuanr, Abhisek
1
Kuo, Pei-Jou
1
L. Mallin, Michael
1
Le Nguyen Hoang
1
Le Thanh Tung
1
Leckie, Civilai
1
Lin, Zhiwei
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Line, Nathaniel D.
1
Linsner, Annika
1
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Minh T. H. Le
1
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Psychology & marketing
4
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
1
International journal of hospitality management
1
International journal of innovation and technology management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Review of marketing science
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
22
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1
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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Teles, Merícia
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10014290757
Saved in:
2
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
3
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
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4
How does influencer marketing build up the engagement between brand and followers?
Minh T. H. Le
- In:
International journal of internet marketing and …
21
(
2024
)
1/2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10015066812
Saved in:
5
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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6
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
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7
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
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8
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
9
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
10
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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