Laciana, C.E.; Gual, G.; Kalmus, D.; Oteiza-Aguirre, N.; … - In: Physica A: Statistical Mechanics and its Applications 413 (2014) C, pp. 104-115
We study the equilibrium points of a system of equations corresponding to a Bass based model that describes the diffusion of two brands in competition. To increase the understanding of the effects of the cross-brand parameters, we perform a sensitivity analysis. Finally, we show a comparison...