Rio 2016 Olympic Games : Brand and the reciprocal effects of touristic destinations
Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Glauber Eduardo de Oliveira Santos, Charbel Jose Chiappetta Jabbour
| Year of publication: |
2022
|
|---|---|
| Authors: | Ferreira, Luciana Brandão ; Giraldi, Janaina de Moura Engracia ; Santos, Glauber Eduardo de Oliveira ; Chiappetta Jabbour, Charbel José |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 28.2022, 3, p. 335-349
|
| Subject: | Brand effect | reciprocal brand effect | Rio 2016 Olympic Games | sports mega-event | tourist destination | Sportveranstaltung | Sport event | Markenführung | Brand management | Sport | Sports | Großveranstaltung | Big event | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667211063206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257590