Search Results - subject:"Brand failure"

I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Weitzl, Wolfgang; Hutzinger, Clemens; Wagner, Udo - In: The journal of product & brand management 33 (2024) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10014485583

Explaining consumer-brand forgiveness through the lens of narcissism

Siamagka, Nikoletta-Theofania - In: Marketing intelligence & planning 41 (2023) 3, pp. 360-374

Persistent link: https://www.econbiz.de/10014313015

Investigating customers' system justifying responses : application of system justification theory

Legendre, Tiffany S.; Lee, Seonjeong - In: The service industries journal 41 (2021) 11/12, pp. 832-851

Persistent link: https://www.econbiz.de/10012623977

"Our" brand's failure leads to "their" product derogation

Chae, Boyoun; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 466-472

Persistent link: https://www.econbiz.de/10011789702

Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Radighieri, Jeffrey P.; Mariadoss, Babu John; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 123-138

Persistent link: https://www.econbiz.de/10010367219

Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis

Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533

Persistent link: https://www.econbiz.de/10010415393

Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Radighieri, Jeffrey; Mariadoss, Babu John; Grégoire, Yany - In: Marketing Letters 25 (2014) 2, pp. 123-138

Ingredient branding is a popular strategy involving two “parent” brands developing a co-branded product, called an ingredient branding offering (IBO). Drawing on extant brand literatures, we investigate how brand feedback effects are influenced by (1) the initial brand strength among the...

Persistent link: https://www.econbiz.de/10010989706

Consumer financial anxiety

S. Johnson, Devon; Peterson, Mark - In: International Journal of Bank Marketing 32 (2014) 6, pp. 515-533

Purpose – The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of...

Persistent link: https://www.econbiz.de/10014760934