Buil, Isabel; Catalán, Sara; Martínez, Eva - In: BRQ Business Research Quarterly 19 (2016) 1, pp. 3-12
Corporate brand identity management is a key issue for any organisation. Accordingly, its study is a research field of … investigates the concept of corporate brand identity from the employees’ perspective in the UK financial banking sector and … analyses the link between brand identity management and employees’ attitudes and behaviours. Results indicate that …