The battle for commercial hearts and minds and the internal brand within a charity shop network in Ireland
Edmund O'Callaghan
| Year of publication: |
2019
|
|---|---|
| Authors: | O'Callaghan, Edmund |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 600-617
|
| Subject: | Organisational identity | Brand identity | Internal brand communications | Charity shops | Case study | Markenführung | Brand management | Irland | Ireland | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1664615 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209627