The battle for commercial hearts and minds and the internal brand within a charity shop network in Ireland
Year of publication: |
2019
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Authors: | O'Callaghan, Edmund |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 600-617
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Subject: | Organisational identity | Brand identity | Internal brand communications | Charity shops | Case study | Markenführung | Brand management | Irland | Ireland | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
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