//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand linguistics"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand
2
Brand image
2
Brand linguistics
2
Brand management
2
Linguistics
2
Linguistik
2
Markenartikel
2
Markenführung
2
Markenimage
2
B-to-B-Marketing
1
B2B marketing
1
Beziehungsmarketing
1
Brand engagement
1
Branding
1
Business-to-business marketing
1
Internet marketing
1
Language
1
Language effects
1
Lieferantenmanagement
1
Mehrsprachigkeit
1
Multilingualism
1
Online-Marketing
1
Psycholinguistics
1
Relationship marketing
1
Semiotics
1
Semiotik
1
Social Web
1
Social media
1
Social web
1
Sociolinguistics
1
Sprache
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Carnevale, Marina
1
Deng, Qi
1
Ji, Shaobo
1
Lerman, Dawn
1
Luna, David
1
Rod, Michel
1
Wang, Yun
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
2
Brand
linguistics
: a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->