Brand linguistics : a theory-driven framework for the study of language in branding
Year of publication: |
June 2017
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Authors: | Carnevale, Marina ; Luna, David ; Lerman, Dawn |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 572-591
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Subject: | Brand linguistics | Branding | Language effects | Psycholinguistics | Sociolinguistics | Semiotics | Markenführung | Brand management | Sprache | Language | Linguistik | Linguistics | Markenartikel | Brand | Mehrsprachigkeit | Multilingualism | Markenimage | Brand image | Semiotik |
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