practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the … article, we propose a framework for a brand loyalty audit that uses a tri-dimensional approach to brand loyalty, which …, cognitive and behavioural loyalty) and two levels (high and low loyalty) to facilitate a brand loyalty audit. To demonstrate …

. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make … audits. In this paper, we propose a framework for a brand loyalty audit that uses a tri-dimensional approach to brand loyalty … dimensions (emotional, cognitive and behavioural loyalty) and two levels (high and low loyalty) to facilitate a brand loyalty …