A tri-dimensional approach for auditing brand loyalty
Year of publication: |
2009
|
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Authors: | Worthington, Steve ; Russell-Bennett, Rebekah ; Hartel, Charmine E. J. |
Publisher: |
Palgrave Macmillan |
Subject: | Consumer-Oriented Product or Service Development | brand loyalty audit | emotional loyalty | cognitive loyalty | behavioral loyalty |
Type of publication: | Article |
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Notes: | DOI:10.1057/bm.2009.24 Worthington, Steve, Russell-Bennett, Rebekah, & Hartel, Charmine E. J. (2009) A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), pp. 243-253. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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